Spot for social good in Cuba: political or social?

Abstract

The spot for social good constitutes a television genre that is oriented to sensitize, raise awareness and mobilize audiences on particular social problems. The objective of the research is to diagnose the production of the spot for social good in Cuba based on its expressions on national channels and local television stations. The study is classified as descriptive, and methods are applied in the theoretical and empirical fields. In the Cuban context, the control of the Communist Party of Cuba limits the diversity of issues addressed and prioritizes political propaganda to the detriment of other relevant issues. In addition, the lack of specialized social research and an excessively empirical practice affect the quality and representation of reality in messages.