Development and Territory Branding: Loyalty of the worldview of cities to create cultural exchange and recognition of identity

Abstract

The general objective of this research is to analyze development and territory-branding, through the loyalty of the worldview of cities to create cultural exchanges and the recognition of identity. In this sense, the historical journey of local development from the dominant economic thought and its relationship with marketing is described, from a critical, inductive and descriptive methodology. One of the outstanding features of the late century is the emergence of spatial dimension as a fundamental reference point for the economy and politics, both nationally and globally. In this way, spatial variables are increasingly decisive with the location of production, trade flows and the socio-political aspects of development. Also in Latin America, as in the rest of the world, a new spatial logic is permeating economic, political and social processes, which have become the fundamental concern of marketing management, aimed at achieving business objectives of territories through territory-branding.